Mobile. papercritics/apps, Commerce. papercritics/Retail, Digital marketing. papercritics/Results

Why Choose Us?

Since its inception in 2007, we are one of the foremost-dedicated digital specialists in the region.

Based in Dubai, UAE, we worked with international branding and design firms, advertising agencies, multinational and regional brands.

With dedicated and independent interactive design and development team, we've delivered 300+ successful projects in last 10 years.

We retain strong relationship with our project collaborators and clients. We believe that mutual understanding delivers the best results for any project.


User Experience

We create differentiated and compelling experiences that build engagement and ease of use by putting design and user-focused strategy at the heart.

Digital Marketing

Be it branding, lead generation or sales and marketing campaigns, we bring together our expertise across various digital channels to deliver unique digital campaigns that lead to measurable return on your investment.


The right technology makes processes easier and businesses stronger. As a platform-neutral digital agency, we assess and understand your needs and suggest a solution that’s best for your business and long-term aspirations.

Brand Development

We specialise in brand design, strategy and implementation from a digital perspective. Creating new or enhancing a brand with digital focus requires new thinking and fresh approach. We focus on e-Commerce, Mobile Apps branding.

Mobile Apps

Mobile is a growing fast and we are ensuring we stay ahead of the curve by providing our clients cutting edge branded apps be it Android, iOS or Windows. We deliver great mobile media campaigns too through our media partners.

Content Creation

We have an in-house production team that is capable of all forms of content and creative development – online advertisement, banners, websites, social media and search platforms.